Monday, 15 April 2013

Evaluation Task 1: In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

What AreThe Forms and Conventions of Real Media Products Like Ours?

We began the development of our media product by looking at a scene from 'Miami Vice', where a usb stick is the subject of the passovers rather than a parcel. Similarly to our media product the aim of the passovers were to build up tension as the audience feel as if they have to know whats on the usb stick and this is a similar affect that we were trying to create.


After having established that we were to use a similar passover method as that in miami vice we looked at other films that were not necesserily similar yet had interesing passover methods such as sherlock holmes and james bond. Throught this research it allowed us to develop our ideas further by looking at the most affective passover techniques. However despite having used similar passover techniques to some other spy films our editing technique was very abstract which gave our product some individuality. The editing method, we used captivating footage in moving boxes, could be said to challenge forms and conventions of real media products as the technique is usually used for slow movement to speed it up. Our piece is revealing footage at quite a fast pace which adheres to the general use of this editing process.


Deliberate Emphasis of Certain Objects:

In many 'spy' films, there can be a series of passovers as it is a common technique to built up tension which is often a key feature in a fast paced spy film. Films often create this emphasis by the object being the only object in the frame or the depth of field, camera focus, camera time. We aimed to challenge the forms and conventions by including only part of the parcel in a frame and not the whole thing as we decided not to reveal too much too early as the tension build up we were trying to create may have been affected and the affectiveness of our overall product would have been less.




The above screenshots show the bearing (left) challenging forms and conventions by showing only part of the emphasised object in the frame. The picture to the right is taken from the tourist a similar spy related film to our product, showing the entire object in one frame.

Font Type:

As we felt the editing technique used was our unique selling  point we decided that we shouldnt have a particularly complex font or backdrop as we wanted the main focus to be on the footage and the editing technique rather than the credits. In our product it has conformed to forms and conventions as we a plain font similar to other films and tv shows so as to fit with the modern image. The editing in our piece revealed more about our product than a font would have so we chose to make the editing the dominant feature in our media product. The font is not only simple it is relatively small also. We felt that we didnt want to emphasize any actors names also which may distract the audiences attention from the storyline and reduce the overall affectiveness of the product.



Location Choice:

We took inspiraion from other similar media products in the way that business is done subtly in public places such as a train or a cafe. This technique is particualrly effective as it keeps the audience on the edge of their seats as they become nervous as people could esaily be watching them and then the whole surprise would be over. It could be said that we followed the forms and conventions using our cafe passover yet we challenged them by using a number of private locations that made the storyline more realistic such as a derelict house for the initial passover. It is important to keep the process seemingly
realistic as it improves the affectiveness of the media product.




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