These are the targeted group of people that i believe would be most likely to buy into our film. I believe that those interested would be between the ages of 16-24 as the film will require a certain level of focus in order to follow the story of a fast spy thriller. Those aged 16-24 will either be, to the older end of secondary school or at university, assuming a certain level of education. The main gender attracted to our thriller would be boys and young men as they are usually into action packed spy films similar to Bourne.
The graphics, editing and music within the thriller will also appeal to many children of this age. The music used in the thriller could be classed as indie music that is recognisable to these ages as it is commonplace on television shows, radio and the internet (particularly social networking sites) which means that many have grown to like this type of music as it is the music of this particular generation. This film is similar to films such as The Tourist, the Bourne films and possibly Taken 1, 2. These films range from 12A to 15 in age rating, which is lower than the higher ages of our predicted primary audience. However because all of these films are fast paced action thrillers they tend to attract young adults as well younger teenagers bringing the expected primary audience age up significantly.
I used a website to create a visual image of the two target audiences. These are below with the left as our primary target audience and the right as our secondary. One should note that these representations are simply estimates and may not be the exact portrayal of the target audience when the film is released, and of course there will be some anomalies in the ages and social groups of the viewers. I also used a website to create a 'tribe' which is another visual way of showing the the main social group within our primary audience and other social groups that may be interested in the film which is shown above.
I think that the tribe would mainly listen to chart music however may branch out to some indie/alternative music which would make them attracted to our product due to the slightly alternative, cultural music. The tribe may watch fast slowing action TV shows where twists in the storyline are commonplace such as Prison Break and Seven which can be seen as similar to our product due to the fast action. I would have thought that within the target age group of 16-24 there would be intelligent children and young adults who would be attracted as they like the challenge of understanding and interpreting a complicated plot such as the one in our product. However there would also be some children and young adults who don't particularly care about school life or have not gone to university as a result of this dislike and lack of motivation, yet they enjoy indulging themselves in going to the cinema and seeing stories that are far from ordinary.
Secondary Audience:
These are the group of people who i believe are second most likely to buy into our film. Middle aged to elderly people, from the ages of 45-60 who are potentially retired from work at the older end and watch a significant number of films on the television on Sky, Free View, DvD or Blu-ray etc. They do not watch the film through the cinema unlike our primary audience. They would mainly be middle class as they used to be able to afford going to the cinema when they were younger and being 60 years old they want to be able to do what they used to do in their youth. The audience may include people with professions such as medicine or teaching where they don't have a lot of time available to them to go out to the cinema with friends or family so as an alternative they watch films at home on weekends to avoid wasting as much time, so doing things they enjoy, such as watching action packed thriller films don't coincide with their busy profession.
Despite having an elderly secondary target audience i would think that our film would be rated as a 15 to allow for the younger ages of the target audience to watch the film legally at the cinema with family and friends. This will enable our product to become more successful as a result.
Despite having an elderly secondary target audience i would think that our film would be rated as a 15 to allow for the younger ages of the target audience to watch the film legally at the cinema with family and friends. This will enable our product to become more successful as a result.
This is a pie chart to show an estimate of the proportion of boys and girls that would or wouldnt watch our media product. It shows that the main group of people who would watch our film would most probably be boys at almost half of the total number of both boys and girls. Realistically there is a sector of boys that would not watch our film also. We asked twenty boys and twenty girls between the ages of 12 and 20, we asked them whether they would be interested in our film and explained to them the general plot
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